Do you know who your audience really is, on Instagram? No seriously…aside from your core group of commenters, and your female vs. male stats, do you really know who they are?

I didn’t think so.

Let’s change that.

I put together a 4 page PDF with 34 questions to ask your audience. My hope is you can pick and choose questions from the list, for your own market research, and that they will inspire other questions, more specific to your brand. Learn how to access the freebie at the end of this article.

You see, knowing your audience’s “why” is a game-changer. You can start showing up with the kind of content they want.

I conducted my own market research a few weeks ago, and although some of the results were as expected, I learnt some things about my followers that I wouldn’t have known otherwise. My audience (you) primarily follow me for tips and tricks about content creation and showing up consistently.

This was the best result I could have asked for because I love creating content and talking all about it. So the fact that that’s what my audience wants too, means that I am targeting the right people/the right people are following me.

So how do YOU do it?

1. Figure out what you want to know

Before you conduct ANY research, you need to know what you’re looking for. For example, coming into the summer season, maybe you want to run some ads on IG for your business, but first, you want to know if people actually buy from these ads.

2. Choose appropriate questions

It is important to choose or come up with questions that are going to provide you with useful information, that you can then work with.

Rather than asking “do you like ads”, you would be better off asking a question like “do you click on Instagram ads that interest you?”

There’s not much you can do with the first question, but the second one will provide you with information on how likely your audience is to click on one of your ads.

3. Decide on where you are going to ask

You should choose where you conduct your research based on the quality of feedback you want to receive, and the types of questions you’re asking.

If you’re asking yes or no questions, using your Instagram Stories will work perfectly.

However, if you’re asking an open-ended question, sending out a survey to your email list might work better.

4. Ask away

Post your questions, and let the feedback flood in.

5. Review and analyze the data

This is the most important part! Seriously!!

After all your hard work of choosing the right questions, and asking your audience, do not forget to review the data and analyze it.

Look for patterns in the data, and make connections between responses. I also recommend converting the data into percentages (if applicable) and storing it all in a Microsoft Excel or Google Sheets document. As you conduct more research, add the data to this document, so it’s all in one place for when you’re making important decisions for your business.

Easy, right?

I hope you feel more confident in your abilities to conduct your own market research now. And to make it that much easier, make sure you sign up for my FREE 4-page PDF with 34 questions, already made!